Client Overview

Chiros in Motion is a sports-focused chiropractic clinic located in Elkhorn, WI that works primarily with high school athletes recovering from injury or looking to improve performance. Known for its personalized care and sports-centric expertise, Chiros had built a strong offline reputation within the Walworth community—but lacked the digital infrastructure and strategy to match it.

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The Challenge

Chiros in Motion had minimal organic visibility and engagement. Their social content was inconsistent, and they struggled to rank on search engines. They would pull data previously, but did not know what to do with that information and what the data was telling them. 

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They needed:

• A content strategy that resonates with their demographic

• A data driven approach when it came to social media content

  • Researching industry trends, viral sounds, top performing content, what content is gaining followers, etc.

• A fully optimized website to boost local and organic search performance.

  • They lacked basic SEO structure so our team had to do a full audit of their website

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Our Approach

1. Organic Social Strategy

We designed a social media content strategy centered around storytelling and authenticity. Knowing our primary audience included high school athletes, we focused on short form content that told a story/solved a problem.

• Rehab Journey Reels/Stories: Short, narrative-driven videos showing real patient recoveries or what you can expect on your visit to Chiros

• High-Hook Videos: Designed to grab attention in the first 3 seconds, but also used to be informative

• Authentic Tone: Real movement, unscripted clips, and relatable sports themes

  • Our team would meet in person once a month to discuss strategy and do a creative shoot to get more content.

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Results:

• +193% increase in organic reach and clicks

• Reels became the top organic traffic source to the website

• Massive boost in engagement, shares, and local awareness

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2. Paid Advertising

We launched a comprehensive paid media strategy, with our team leading both the creative development and targeting strategy.

We started with a broad awareness campaign using geographic and interest-based targeting to maximize local impressions. This upper-funnel strategy was designed to introduce the brand to both athletes and parents in Walworth County.

Next, we launched retargeting ads focused on users who had interacted with the awareness content. We created two segmented ad sets so the ads would be tailored towards who is seeing them with edited creative and copy:

• Facebook Campaign: Targeted parents of middle and high school athletes with messaging around injury recovery and the importance of a check-up.

• Instagram Campaign: Targeted high school athletes directly with dynamic, sports-centric creative with messaging around performance.

This approach delivered impressive results, showing stronger engagement and conversion rates from each key segment.

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Results:

• Strong funnel progression from awareness to conversion

• Higher CTRs and lower cost per conversion over time

• Chiros in Motion driving new consumers and continues to scale its paid ad strategy

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3. SEO Strategy

SEO was a major focus area where we saw transformational growth. When we began, Chiros’ website had under 100 backlinks and ranked for very few non-branded keywords.

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We developed a multi-pronged SEO strategy:

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Keyword & Content Strategy

• Deep keyword research uncovered high-volume, low keyword difficulty terms related to sports rehab, chiropractic care, and local searches.

• We created search-optimized blogs around these topics, written to drive clicks and increase the number of backlinks.

• Content was built around search intent, local relevance, and trust-building.

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On-Page & Technical SEO

• Added missing meta descriptions, alt text, and keyword mapping for every page.

• Optimized site structure, internal linking, website load speed and navigation.

• Edited robots.txt and implemented a structured data schema for better indexing.​

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Link Building & Local SEO

• Grew backlinks from 80 to over 500

• Strengthened Google Business Profile

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Results:

• 300% increase in organic traffic over 6-months

• Non-branded keywords ranking in Google’s top 3 jumped from 3 to nearly 50

• Major lift in domain authority and inbound appointment inquiries

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Conclusion

Through a fully integrated strategy—spanning organic content, full-funnel paid advertising, and SEO—Digital Dreamscape helped Chiros in Motion transform their digital presence and drive measurable, meaningful growth.

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They now have:

• A stronger brand with engaging content that speaks to athletes and parents

• A scalable ad system delivering real clients

• A search-optimized web presence driving long-term organic visibility

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Interested in Results Like These?

Digital Dreamscape provides strategies that are tailored towards each client that is backed up by data. Reach out today to connect and find out how we can take your business to the next level!